Hate Crime Essay - 816 Words

Introduction The term hate crime became part of the American lexicon in 1985 when it was coined by United States Representatives John Conyers and Mario Biaggi. Although the term hate crime and societal interest in it are relatively recent developments, hate crime has deep historical roots. Throughout U.S. history, a significant proportion of all murders, assaults, and acts of vandalism and desecration have been fueled by hatred. As Native Americans have been described as the first hate crime victims, hate crimes have existed since the United States’ inception. Since then, members of all immigrant groups have been subjected to discrimination, harassment, and violence. Although there are variations in definition, and certainly variations†¦show more content†¦In addition, these laws are important in order to deter potential hate crime offenders who intentionally target members of subordinate groups. Hate crime laws are also symbolic and promote social cohesion by officially stating that victimization of people who are â€Å"different† is not accepted or tolerated in a modern society. There have also been arguments against the formation of hate crime laws. Not all believe that hate crimes have been a significant problem in society; rather, some see it as a media-exaggerated issue—a product of a society that is highly sensitive to prejudice and discrimination. Thus, a special set of criminal laws that include hate is not warranted, and the generic criminal laws will suffice. Those who oppose hate crime laws also argue that attempting to determine motivation for an already criminal act is difficult and may pose moral problems in that the offender is being punished for a criminal act and for his or her motivation. It has also been argued that hate crime laws do not deter people from engaging in these crimes. Others argue that the disagreement over which subordinate groups to include in the hate crime laws actually causes added discrimination and marginalization. Critics state that what these laws effectively are saying is that one group is more worthy of prote ction and care than another. Critics also wonder why anger/hate is more punishable than other motives such as greed. Although there has been (and still is) debateShow MoreRelatedHate Crimes Essay936 Words   |  4 PagesEssay #2: What are the roots of the violence/hate crimes today in our contemporary society? What can we do to reduce them? Explain. The world is full of HATE. What is this word? What makes someone HATE someone else enough to kill or harm another human being? Hate crimes are criminal actions intended to harm or intimidate people because of their race, ethnicity, sexual orientation, religion, or other minority group status. They are also referred to as bias crimes. Hate crimes have been goingRead MoreHate Crimes Essay1417 Words   |  6 PagesCrimes I. Intro-What is a hate crime . A hate crime is when a person intentionally selects a victim because of the race, color, religion, national origin, ethnicity, gender or sexual orientation. A person who commits a hate crime can come from any background and be any race. The term hate crime is meant to differentiate criminal behavior that is caused by prejudice from behavior that is motivated by greed jealously, anger, politics and like. Hate groups differ from one another in terms of membershipRead MoreEssay on hate crimes661 Words   |  3 Pages Defining Hate Crimes Hate crimes has become an increasing problem here in the united states ranging from racial hatred to gender discrimination but what are hate crimes? According to Dr. Jack McDevitt, a criminologist at Northeastern University in Boston Hate crimes are message crimes, Hate crimes are defined as crimes that are violent act against people, property, or organizations because of the group to which they belong or identify with. The coined term â€Å"hate crimes† was first used No matterRead More Hate Crimes Essay902 Words   |  4 Pages Hate Crimes I. What are Hate Crimes A. Definitions for Hate Crimes B. Counting Hate Crimes 1. White Power 2. Black Power II. Examples of Hate Crimes A. Hate Crime penalties III. Reasons for Hate Crimes Even though Hate Crimes have been around in the past, and have been most certainly been more violent in the past. Hate Crimes are most certainly still a problem in todays society, but it is not dealt with the same violent manner as previously performed in the past. There are still violent actsRead MoreEssay on Hate Crime Analysis1420 Words   |  6 PagesHate Crime Analysis Kim Hull CJA/540 Criminological Theory October 13, 2011 Facilitator David Mailloux CERTIFICATE OF ORIGINALITY I  certify that  the attached  paper is my original work. I am familiar with, and acknowledge my responsibilities which are part of, the University of Phoenix Student Code of Academic Integrity. I affirm that any section of the paper which has been submitted previously is attributed and cited as such, and that this paper has not been submitted by anyone else.  I haveRead MoreReligion and Hate Crimes Essay2507 Words   |  11 PagesIn 2007, according to the Federal Bureau Investigation of the Nation’s law enforcement agencies â€Å"there were 9,535 victims of hate crimes; of these victims17.1 percent were victimized because of a bias against a religious belief which totaled to be 1,628 victims of an anti-religious hate crime† (1). Almost ten thousand people were victims of hate crimes alone in 2007. That is something to be alarmed about because part of living in the U.S.A as minority is to have freedom to do and be anything youRead MoreReligion and Hate Crimes Essay2520 Words   |  11 PagesIn 2008, the Uniform Crime Reporting program of the U.S. Department of Justice — Federal Bureau of Investigation reported that â€Å"13,690 law enforcement agencies submitted hate crime data to the UCR Program. Of these agencies, 2,145 reported 7,783 hate crime incidents involving 9,168 offenses and of the 7,780 single-bias incidents reported in 2008, 19.5 percent were motivated by religious bias† (1). The statistics of 2008 are alarming to look at because the numbers of hate crimes committed in that yearRead MoreThe Many Forms of Hate Crimes Essay687 Words   |  3 PagesThe Many Forms of Hate Crimes The issue of hate crimes has greatly affected the way in which people interact. A hate crime is defined as any act of violence or verbal slashing of a person based upon race, religious belief, or ones sexuality. There are several other grounds for determining a hate crime depending upon guidelines in written laws. Hate crimes are said to have originally derived from the unjust treatment of Jewish cultures during the Holocaust in World War II. Slavery of AfricanRead MoreEssay about Hate Crime Victimization1642 Words   |  7 Pagesof murders, assaults, and acts of vandalism and desecration were fueled by bigotry† (Karmen, 2013, p. 350). Hate crime victimization is a very prevalent and serious issue that exists amongst our society today that is often used to demonstrate a form of hate towards a particular group of people; primarily minority groups. â€Å"Although each state employs a different definition of hate crime, most statutes include groups singled out on the basi s of race (such as African Americans or Asian Americans)Read MoreEssay on Hate Crime1498 Words   |  6 PagesHate Crime   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Violence motivated by a bias against victims’ characteristics which include race, religion, ethnic background, national origin, gender, or sexual orientation, represents a serious threat to all communities. Experts estimate that a bias-related crime is committed every 14 minutes. Criminal justice officials and state policy makers need to realize that it is key to make or adjust hate crime legislation. This has been a heated debate for centuries

Youth Crime vs Youth Organized Sports - 2647 Words

Introduction: The thesis for my data summative will focus on the idea of a possible correlation between youth organized sports and youth crime rates. Sports are able to teach youth discipline, honesty, character building and social skills. Since there are not many variables in the data being researched most data will be taken from case studies and examples. Although there are a lot of variables regarding youth crime it would take too much time and effort to try and pinpoint all the different factors affecting youth crime (socio-economic, cultural influences etc...) and instead we will focus on two major variables. The rate in which young people are committing crimes in an area and how much money is being put into organized sports and†¦show more content†¦What followed was a massive improvement in the recidivism rates that Camp Kilpatrick saw. This was such as successful movement that eventually there was a documentary which was then later made into a feature length movie in 2006. The movie featured one scene that producers had a bit of trouble deciding whether or not to incorporate the teams first game. They had suffered a loss that they were unprepared for and most of the team broke down into tears. This was a big breakthrough in the program, although graphically or statistically this has no meaning it showed that these inmates from different gangs, most of whom which were rival gangs were bonding through the sport of football and were upset that they had attempted to bond together against another team and lost. This prompted further teamwork among rival gangs and eventually the team found itself in the championship game in which they lost a close game of 13-7. This alone would not amount to much, maybe it meant that for one year the detention centre had a good year of inmates who were willing to look past their differences. Although the detention centre doesnt keep records or come up with statistics it is generally thought that out of inmates who participated in athletics 70% do not re offend , when in comparison to the general population of the detention centre which has a recidivism rate of around 75%6. In short this means that the according to the camp officials roughly 1/3 of the athletesShow MoreRelatedCaribbean Studies Internal Assesment4844 Words   |  20 Pagesactivities? 5: Are students more involved in School or their ECA? Educational Value of Research From this research project, it is now possible to use the gathered information to better understand the impacts of involvement amongst youth in extracurricular activities. 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Global Marketing Strategy Management

Question: Discuss about the Global Marketing Strategy Management. Answer: Introduction With the focus to provide an in-depth analysis on the market through which the product is going to be offered for sale has been presented in this paper. The analysis presented in this paper is an International business analysis which aims to explore the business opportunities of the Australian honey manufacturing company named Australian Nature Honey. The company is looking forward to expand its business endeavors in the overseas market of Austria, which would require the company to properly analyze the Austrian market and plan its business strategies according to their observations (Barker, 2014). It is essential for every organization to properly analyze the market from which they would be carrying out their business endeavors. A proper analysis of the market not only helps companies to adopt elaborate strategies for their businesses but also gives them an idea on the success rate the product would be able to achieve in that particular market. Therefore, it is very crucial to have a perform an all-encompassing analysis on the essential aspects of the market such as the demography, market drivers, market barriers and the alterations in the organization that would be required once the business has been launched. Market Analysis The company named Australian Nature Honey is planning on entering the Austrian market with its product i.e. the 100% pure honey. The company has targeted both the business to business market and the business to customer market. The company aims to stalwart their approach by establishing a formidable chain of supply and distribution, which is of the essence in an overseas business promotion. This particular approach has been adopted by the company in order to minimize the risks involved (Barker Features Submission, 2010). The market analysis on the selected nation has shown that the Austrian appreciates the quality honey prepared by the Australian manufacturers. The remote geographic location of Australia is an important factor that helps in the production of most pristine natural products. This is the prime reason that the honey prepared in Australia does not require any sort of preservatives or added chemicals. The reason that the Australian honey is so much cherished in the Austrian market is that the Austrian Breweries are able to manufacture meads of superior quality from the honey imported from Australia. Therefore, the company can establish a direct business to business product line between it and the Austrian breweries (Czinkota, Ronkainen, Tarrant, 2015). In addition, Austrians are known for their sweet tooth and most of the sweet delicacies are garnished with honey to add a natural flavor. This shows that the Australian Nature Honey would be able to capitalize this market if they are able to offer their products at a lower cost than what their competitors are offering at. Size of the market and growth rates Size of the Austrian market is comparatively smaller than most other nations. However, as mentioned in the market analysis the Austrian mead industry is well renowned in Europe and is the second most successful mead industry after the Scandinavian mead industries. Austrian mead industries are known for preparing sweet mead which has substantial growth prospective as; the industry has observed nothing but growth since the advent of globalization (Douglas Craig, 2015). A brief discussion is presented on the Austrian mead industry as the Australian company is looking forward to establish a business to business chain in this international market. Therefore, having concept of one market would provide a general idea on the success rate the Australian Nature Honey would be able to achieve. In addition to the mead industry the Austrian tourism industry would be the next bigger target and would help the company in promoting their business in specific strategic European markets in the near future. The market for pure honey as per the analyses carried out on the Austrian market shows a promise that the said Australian product would be able to gain quite the success if marketed properly (Dyment, 2007). The market size of Austria is smaller than that of most other international markets, which would help the company in reducing logistical costs. Population Population or demography in this case suggests that the Austrian populaces are fond of 100% natural products. This might be largely due to the reason that most of food products which are sold by the European food and beverage companies come with added preservatives, chemicals and sugar. In comparison the 100% Natural honey from the Australian market would be cherished as the product does not contain any sort of added preservatives, chemicals and as it is 100% natural does not contain sugar (Features Submission, 2006). As, a bulk amount of the population is engaged in commerce and trade the company would not face any sort of difficulty in finding distributers and sellers. Furthermore, a particular analysis on the Austrian market revealed that Austrians have a knack of furthering exporting the imported products to the prospective markets across Europe which would be rather beneficiary to the company as this endeavor would result them to promote their brand name without expending any extra resources from their end. Market Barriers The significant of the market barriers that the Australian Nature Honey would face is the tough competition from the Chinese Honey exporters. China at present is the worlds largest honey exporter. The nation witnesses an overall 28% of the worlds entire honey production. The country has been a chief exporter of honey to the Austrian market for the past several decades. Bargaining power of the Austrian vendors and suppliers are another issue relating market barrier that is required to be kept to be kept in mind. This is largely due to the fact that company has been trading honey with Chinese exporters for a very long time and would not be prepared to purchase overpriced honey from an Australian market ("Global Marketing", 2011). Product differentiation of the product that the Australian company is selling to the Austrian importers to that of the honey these Austrian importers import from the Chinese market should be communicated properly. This is due to the fact that the product that company would be peddling is certainly better in certain aspects compared to the product that the Austrian importers are importing from China therefore; these differences in the products should be well communicated so that the product is able to gain a separate identity (Hollensen, 2004). Market Drivers The possible market driver for the product would be: Environmental: the cold weather would be a suitable market that would drive the product to a success. This is due to the fact that consumption of honey helps in combating cold. Ethical: it is well known that the ethical aspects of the Europe are strong, which shows that the market for 100% pure honey would be strong (Jeannet Hennessey, 2015). OrganizationalAnalysis The company is looking forward to establish a supplier and distributer line in the Austrian market for its product of 100% natural honey. The conditions that the company has put forth in this regard are poised to reduce the risk factors which are involved in the international business activities. The company aims to bestow selling rights to the distributers and suppliers at the initial stage. This means that the distributers and suppliers will have to purchase the product from the company and then they will be able to sell the product. This would indeed be fruitful as this would reduce the losses to a great extent (Kaynak, 2008). To strengthen the relationship between the distributers and suppliers the company has further developed a scheme of reimbursement, which would mean that the company would share a proportion of the loss or damage the distributer has conceded(Cahill, 2006). Customer Audit and Buyer Behavior High-income countries Upper middle-income countries Lower middle-income countries Low-income countries Base of Economy Post-industrial Industrializing Early stage industrialisation Agriculture-based economies GNP per capita $12,276 $3,975 but $12,276 $1006 but $3975 $1005 Examples USA, Japan, Sweden Singapore, Taiwan, Korea Vietnam, Philippines Ethiopia, Sudan, Nicaragua Marketing Mix The marketing mix prolifically plays the key role in evaluating the product to be launched. In this case the Australian Nature Honey that is to be launched in the Austrian market. It is critically important to have a significant analysis as marketing structure is concerned. Product: Over here the product that will be launched in the Austrian market is the Australian Nature honey. Being a health product the organization has prolifically advanced in manufacturing the product in a all new packaging. The product is being launched in the new market to attract major customers providing a key analysis about the good effects of the honey (Keegan Keegan, 2009). After having a successful campaign in its domestic market, Australian nature honey is striving to be a part of the global success and therefore the organization is seeking to launch the unique product in the Austrian market. Place: The organization prolifically believes in increased globalization and therefore has significantly exploited to take up the initiative to open up various branches and European market being one of the most successful market in the world the company has seek to launch its products in the Austrian market. The organization has particularly emphasized on the distribution network via customers for gathering necessary information through community sites (Kotabe Helsen, 2008). Price: Being launched newly in the Austrian market, Australias nature honey will prolifically be priced at a cheap rate to acquire customers. Evaluating the possible value of honey in the European market the organization has made radical changes in the pricing policies. For the product the organization has added significant pricing policy that would help both the company as well as the consumer for having a prolific balance in between the two. Promotion: Australian Nature honey has a significant brand name and a stronger hold in the domestic market. Thus for maintaining the business operations the organization has opted for full scale marketing activities. Launching the product in Austrian market the organization must analyze the full scale marketing activities to gain higher expectations from the competitive brands (Lamont, 2002). The organization has prolifically listed various communication ways by which the organization can professionally groom the competence and gain confidence of the customers in the Austrian market. The organization has also taken up the step to train employees by which the product can create a brand awareness. Competitor Analysis Analyzing the global market in an effective way, competition has been of the highest order and therefore it is quite important to have a specified analysis of the competitors in regular intervals. Analyzing the case of Australian Nature honey it can be prolifically evaluate that the organization has prolifically looking for global dominance and thus the organization has started campaigning its new product in the new market of Austria (Newburry, 2011). Analyzing the honey market in Europe it can be said that it has more or less a stable competition level. Australian Nature honey being launched in the new market ascertains that the organization is up for providing a brand new product in a new avatar in the market. Evaluating the competition in the Austrian market, the competition level is not quite stiff but the entry of the Australian Nature honey can act as a major catalyst which can ignite the competition level into new forms. Companies like Honigmayr, C C Abhologrossmarkte GMBH and Adeg Handelsaktiengsellschaft are the major companies that has a created a huge dominance in the market of Austria (Poon, 2012). The aforementioned companies have significantly impacted the Austrian market by providing various honey products. The companies specifically follow strategic measures by which it has enabled to have significant goodwill and profit by their business operations. The entry of Australian Nature honey in the Austrian market can face complications and dignified competition from the companies which has been into the Austrian market for years. Competitive Advantage of Australian Nature Honey Australian Nature Honey does not possess a singular undeviating contender inside the Austrian market. Or maybe they fight with a broad extent of expensive honey makers and retailers that can roam wherever from little establishments, for instance, top notch nectar stores, to colossal superstores like Myer and David Jones. Australian Nature Honey has made sense of how to finish the gathering of first class nectar and diverse things in a broad scale, it is sensible to acknowledge that their resistance is in like manner as boundless as their item advertising (Rosenbloom, 2010). Positioning Map of Competitors Market Opportunities This industry gets no in the strategy for government reinforce which is generally kept to planning government responsibilities to RD obligations, and some passage to government programs. In blueprint, the key zones for thought are in improving productivity and industry supportability upkeep of access to resources, redesign of business division open entryways and neutralizing activity of intriguing disease intrusions, especially varroa parasite. Macro Environment Access to forest resources on private land essentially depends on the accessibility of sites in or beside suitable natural species, and the resident state of psyche of the private landowners. Both these have changed in late decades. Land clearing, dieback, salinity, etc, have decreased the amount of suitable locations where the vegetation may be esteemed solid as a source of nectar and dust. Consolidated with this is the ceaselessly increasing encroachment of nation and urban subdivisions (Sethna, Jones, Harrigan, 2013). The overall public does not, if all else fails, look positively on an expansive mass of apiaries as a pleasing activity with which to be in close nearness. Increasing complaints are gotten at whatever point this scenario occurs, most every now and again inciting the expulsion of the apiary regardless of the way that the site has been used for beekeeping activity in past years. Porters Five Forces Porter's five forces exemplary is a parameter for manufacturing exploration that shows that five forces choose focused strength and desirability of a provided market or industry. Based on the possibility that high ground began from the capability to pick up an entry on speculation that was loftier than the typical for the production sector, Porter established a structure of five forces: the opposition between prevailing sellers in the market, the power associated by the customers in the industry, the influence of the suppliers on the sellers, the possible hazard of new sellers inflowing the market lastly the risk of supernumerary products getting the chance to be accessible in the certain industry (Shoham, 2006). As Porter's 5 Forces exploration pacts with aspect sexternal an industry that effect the method for contention inside it, the forces inside the manufacturing that consequence the way in which firms fight thus the industry's presumable advantage is coordinated in Porter's five forces model. A business has to comprehend the subtleties of its industries and markets remembering the finished objective to battle successfully in the marketplace and sustain a high ground against its contenders. In the midst of the establishment of Australian Nature Honey in the initial years of the Australian marketplace, they come across little contention. Just with the lessening of toll obstacles after some time, did outside contenders enter the national marketplace and Country Road started standing up to its first veritable competitors (Stridsberg, 2008). With their expansion into the Austrian market, Australian Nature Honey expected to move into another marketplace with dug in labels such as GAP and banana republic and sadly this wound up being attempting as Australian Nature Honey entered a market with no solid research and insurance where contenders were industry leaders and had a strong consumer base formerly established (Wind Mahajan, 2011). Value Chain Analysis BCG Matrix Evaluating the scenario of Australian Nature Honey, and the expansion in the Austrian market it can be prolifically analyzed the organization has been quite influential in the domestic market and the expansion to the Austrian market can basically serve as a major proxy for the relative market, industry attractiveness and competitive advantage. Now being an honey producing company the organization doesnt owns various products apart from pure sterilized nature honey. But evaluating the various types of packages can be prolifically analyzed into the section of BCG matrix which can significantly define the industry attractiveness and competitive advantage over the competitors (Poon, 2012). Now looking at the aforementioned BCG matrix figure the four aspects that Australian Nature Honey is being launched in Austrian market are 1.5kg jerry can tamper evident, 700g squeeze bottle with twist cap, 28 kg pail with tamper evident lid and 300 kg food grade drum. Now all these products can easily be divided into the four categories of BCG matrix i.e. Dogs, question marks, Stars and Cash cows. SWOT Analysis It is critically important for an organization like the Australian Nature Honey to have a significant analysis about the macro environment before making an impact on the new market. SWOT analysis is the most effective tool that can be utilized to assess the strengths, weakness, opportunities and threats associated to the organization. Strengths: The biggest strength of the Australian Nature Honey is the strong brand name. The strong brand name has been quite influential in creating market dominance in the domestic as well as international market. The brand name would act as a major prospect which will have a fruitful impact on the market of Austria. Secondly, Australian Nature Honey organization produces honey and significantly follows the market orientation concept which enables them to evaluate advertising and excellent branding. The various sources like technological aspects like e-commerce, branding and advertising are key concepts that can make a strong impact on the market in Austria (Newburry, 2011). Following the market orientation concept the organization has an excellent distribution channel and availability of the quality product produced. These aspects will be the most important features and acting as strengths to enter and create dominance in the expansion of the organization in Austrian market. Weaknesses: Evaluating the strengths of the Australian Nature Honey in the Austrian Market, there are prolific weaknesses which can act as a major drawback for the organization in performing in the Austrian market. Firstly, the food products hold a limited shelf life. Though honey is used by majority of the customers but there are limitations which can negatively impact on the sales of the Australian Nature Honey. Moreover honey is mostly a sweet product and therefore it is not fit for every consumer like the patients suffering from diabetes (Lamont, 2002). These aspects cam be a major drawback for the organization in operating its business operations in the new market of Austria. Opportunities: The organization of Australian Nature Honey has significant opportunities being a leverage successful brand in the domestic market of Australia and various other international countries. The expansion in the Austrian market can create a major impact which will act as a major opportunity to boost its sales and create dominant goodwill in the market. The organization also has the opportunity advertise more and create buy out competition in the Austrian market (Features Submission, 2006). For enhancing these aspects it is critically important for the management of Australian Nature Honey to have a significant strategy that would enable to evaluate the opportunities in the Australian aspect irrespective of huge competition. Threats: Evaluating the aspect of threats for Australian Nature Honey in the Austrian market it can be prolifically analyzed that the people of any country always opt for products that are local. In this scenario it is no different, people tends to prefer local made honey and this can be major drawback for the organization to sell and market its products. Secondly, Austrian market has quite a number of competitors that would be a basic hurdle for Australian Nature Honey. The significant competitive level can hamper the market dominance and sales of the new product which will negatively impact the Australian Nature Honeys business operations in the foreign market of Austria. Conclusion The market for honey in Austria is prospective as the naturally prepared honey is used in most of its mead and confectionary products. The presentation in this paper was an analysis on this particular aspect whether the Australian Nature Honey company would be able to find a prospective market in this nation or not ("Global Marketing", 2011). The results obtained in this analysis shows that based o number of factors and essentially because of the recent adulteration found in the honey exported from China it is certain that a 100% pure honey will be able to find a good amount of success in this market. References Barker, A. (2014). A Marketing Oriented Perspective of Standardized Global Marketing.Journal Of Global Marketing,7(2), 123-130. https://dx.doi.org/10.1300/j042v07n02_08 Barker, T. Features Submission, H. (2010). Global marketing dissertation and literature reviews.Journal Of Global Marketing,3(2), 111-115. https://dx.doi.org/10.1300/j042v03n02_07 Czinkota, M., Ronkainen, I., Tarrant, J. (2015).The global marketing imperative. Lincolnwood, Ill., USA: NTC Business Books. Douglas, S. Craig, C. (2015).Global marketing strategy. New York: McGraw-Hill. Dyment, J. (2007). Strategies And Management Controls For Global Corporations.Journal Of Business Strategy,7(4), 20-26. https://dx.doi.org/10.1108/eb039172 Features Submission, H. (2006). Global Marketing Dissertation And Literature Reviews.Journal Of Global Marketing,9(3), 107-118. https://dx.doi.org/10.1300/j042v09n03_07 Global Marketing. (2011).Marketing Education Review,1(3), 62-62. https://dx.doi.org/10.1080/10528008.1991.11488321 Hollensen, S. (2004).Global marketing. Harlow, England: Financial Times. Jeannet, J. Hennessey, H. (2015).Global marketing strategies. Boston: Houghton Mifflin. Kaynak, E. (2008). 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Strategy Management Essays - Computing, Business, Hewlett-Packard

Hewlett Packard was founded in 1938 by William Hewlett and David Packard and went public in 1957. HP has come a long way since then from being an electronic instruments company to a major player in the computer industry. HP established its presence in India in 1988. Today, the Indian site is one of the largest sites outside the U.S. HP has more than 30 thousand employees in 42 locations. HP has a presence in over 350 cities in India. The HP and Compaq merger in 2002 resulted in the creation of the largest PC company in India with revenues of Rs. 35 billion and a combined 17 per cent market share (more than a third of the organised market) in India. The merged entity's market share was was more than double of the nearest competitor New Delhi-based HCL Infosystems (eight percent). HP has developed a three-pronged strategy to attract, capture and retain Indian customers. Salient features of HP?s Strategy are: ?Consumer focus: Indian youth and women ?Product Focus: Technology loaded and stylish products with connectivity and mobility not ignoring price sensitivity of Indian market. ?Market Focus: Targeting Tier 2 and Tier 3 cities in India ?Segment focus: Large product portfolio catering to SOHO, SMB, government and enterprise segments. ?Dual-Brand Marketing Strategy: Mass market brand like Compaq Presario and at the same time ultimate digital experience brand HP pavilion. ?Significant investment in R&D ?Glocalization: Adopting a global framework and adapting locally ?Following the principle that PC?s are very personal HP's 'Trade in Trade Out' program In September 2009, HP India launched the second edition of its 'Trade in Trade Out' program aimed at all corporates and customers in India. Season one of the 'Trade in Trade Out' program received a tremendous response from HP customers. Under the program, any corporate or customer can exchange/upgrade their existing high-end large format printers in order to help their business obtain more value from IT investments. The products taken back are recycled to reduce the environmental impact of technology products. In March 2009, HP launched the 'HP Software University' (HPSU) in partnership with Indian Institute of Hardware Technology (IIHT). The university was launched to address the growing demand for software testing professionals in India.